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Crypto-growth over 10 years better than a quick rally: eToro CEO

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The second half of 2019 has been relatively lukewarm from a bullish price perspective. After an aggressive price surge between April and June, the momentum slowly diminished, with many tokens losing close to 100 percent of their gains from after the mini bull run.

However, Yoni Assia, CEO of eToro, remains hopeful of a silver lining to the current market, with Assia explaining that the positives of 2019 outweigh the year’s bearish lows.

In a recent interview with Decrypt, Assia claimed that over the course of the year, virtual assets were able to improve their usability in terms of price, after enduring a grueling crypto-winter back in 2018. Assia said,

“There’s more adoption, there’s more news, there’s more product. It’s becoming gradually easier for more people, for more products to both use Bitcoin and buy bitcoin.”

During the interview, Assia was queried about different scenarios which could lead to another significant bull run. In response, the CEO of eToro stated that if one of the biggest economies under debt collapsed in the market, it would “definitely accelerate things.”

Over the 2nd half of 2019, volatile markets have played a key role in establishing bearish sentiments, as major price movements have often depreciated Bitcoin’s valuation drastically over a short period. However, Assia believes that many crypto-investors are currently unfazed by its volatility. He said,

“Our generation is more used to volatility, is less afraid of volatility. People in crypto should embrace volatility.”

Additionally, Assia believes that it is more beneficial for the virtual asset industry to witness steady growth over a prolonged period of time, rather than a flash hike over a couple of months. According to him, a healthy return of 40%-50% every year is ideal for the industry to sustain a long-term high valuation.


Biraajmaan is a full-time journalist at AMBCrypto covering the US market. A graduate in Automobile engineering, he writes mainly about regulations and its impact with a focus on technological advancements in the crypto space.
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