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Grayscale Investment unveils second Bitcoin commercial for ‘DropGold’ campaign

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Grayscale Investments, one of the world’s largest digital asset management firms, unveiled its second commercial for its #DropGold campaign. The campaign is one of the firm’s steps to get more investors investing in Bitcoin, while driving the firm’s “flagship investment product,” Grayscale Bitcoin Trust.

In a blogpost, Michael Sonnenshein, Managing Director at Grayscale Investments, said,

“We are delighted to continue driving the #DropGold narrative by introducing our second commercial, the next chapter in how we are helping to educate investors about the investment-case for Bitcoin and Bitcoin access products like GBTC.”

The advertisement features the hardships of mining gold, following which the miner is suggested to shift from a gold portfolio to a Bitcoin portfolio, particularly proposing a shift to Grayscale’s GBTC. According to the blogpost, the advertisement will air on not only digital and social platforms, but also television, with the focus being major United States cities.

The digital currency asset manager announcing on Twitter,

ANNOUNCEMENT: Our second commercial goes live TODAY as we double down on #DropGold with our next chapter of educating investors about the investment-case for #Bitcoin and $BTC access products like $GBTC:

The firm started the #DropGold campaign earlier this year after thoroughly studying that even a small shift of Gold investments into Bitcoin could be more beneficial for the investor. The platform stated,

“According to Grayscale’s hypothetical portfolio simulations,* dropping even 10% of a portfolio’s allocation to gold investment products and replacing it with Bitcoin produced an annualized return that was over 11% higher than that of a pure gold allocation, with comparable levels of volatility.”

Sonnenshein added,

“Gold had its place in history but we now live in a digital world. Embracing innovation is going to make a key difference when it comes to building resilient investment portfolios”


Priya is a full-time cryptocurrency writer at AMBCrypto concentrating mostly on privacy coins. A graduate in economics, Priya focuses on developments on Ethereum and blockchain technology.
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