Brave Browser announces Uphold partnership for enabling ‘browsing rewards’

Among the desktop browsers that currently offer crypto services, Brave and Opera stand at the cornerstone of innovation curve. Keeping up the preceding momentum, Brave made another step towards imparting mass adoption as it tweeted,

“Thrilled to announce that via our partnership with @UpholdInc, today’s desktop browser (0.69) features our new 2-way Brave Rewards wallet, which lets users take out @AttentionToken earned for viewing opt-in, privacy-protecting ads, or add their own BAT.”

The announcement relates to Brave’s partnership with crypto platform, Upload, which allows Brave users to earn BAT on a monthly basis (70% of the ad revenue) by opting into viewing privacy-preserving Brave Ads. The official post mentions that the update enables Brave users to convert in-house BAT tokens to many digital assets and fiat currencies, after completing a verification process with digital money platform Uphold. While the browser company now allows users to add or remove other tokens, it was initially “unidirectional.” Explaining the announcement further, the post read,

“With the new Brave wallet, users have the option to connect to their Uphold account and be directly rewarded for their attention while browsing with Brave. They can otherwise store BAT earned from Brave Rewards in the wallet.”

Brave’s Senior Developer Relations Specialist, Jonathan Sampson also highlighted the fact that “Crypto Wallets is currently in preview in Brave.” This emerging feature of the browser will enable the user to send tokens to any address, without going through intermediary or custodial platforms. It is, however, separate from the Brave Wallet and Rewards system at this time.