Binance appoints former TradingView Exec to establish new fiat-to-crypto channels

Former TradingView Executive Iskander Malikov has been appointed as the Director of Fiat, Europe, and CIS (Commonwealth of Independent States) at Binance, the Malta-based crypto-exchange. According to an official statement released by Binance, Iskander Malikov’s appointment is yet another step towards establishing new fiat-to-crypto channels and gateways in regions including Europe and the CIS.

Malikov had been serving as the COO of TradingView since 2017 where he was responsible for business development, partnerships, and market data licensing.

Regarding his appointment, Malikov said,  “I hope to popularize this new asset class and help in reducing the friction when purchasing crypto to make the process more seamless. I am looking forward to working with the team and building on this new financial ecosystem to provide people with better products and services and the freedom of choice”

Malikov’s appointment at Binance will also focus on examining ways to simplify fiat-to-crypto and crypto-to-fiat conversions for Binance’s user base.

Malikov further stated that “Cryptocurrencies and crypto-exchanges are a relatively new phenomenon in most CIS and some European states.” According to him, his overarching mission is to accelerate crypto-adoption and work with the leadership to help make crypto more accessible in markets throughout CIS and Europe

Malikov’s appointment at Binance comes just a week after Binance appointed a former JP Morgan executive to work with the exchange’s European and Latin American retail and institutional customer base.