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Messari adds DigitalBits and branded currencies to its registry

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Messari, the leading provider of contextualized data and research tools for the crypto asset industry, announced today the addition of DigitalBits (XDB) to the Messari Registry. As a participant, the XDB Foundation commits to transparency via regular project updates.

The DigitalBits blockchain has been designed to support consumer digital assets, specifically branded currencies. A global, legacy digital asset class, branded currencies play a vital role in consumer-brand interactions, and account for billions of dollars in value.  Branded currencies issued on the DigitalBits blockchain will also be included within the Messari Registry.

As the DigitalBits ecosystem develops, Messari and the XDB Foundation may explore the buildout of a novel registry to accommodate branded currencies tokenized on DigitalBits. This registry would address issues consumers face when determining the legitimacy of branded currencies and their respective organizations.

This will provide a standardized framework for organizations leveraging branded currencies, certifying asset legitimacy, and clearly outlining characteristics including but not limited to asset issuance and organization identity.

“Messari has recognized the potential for the use of branded currencies to grow in the future as more enterprises embrace blockchain technology,”  said Ben O’Neill, Vice President – BD & Operations of Messari.

“The Messari Registry will help all interested parties to determine whether or not an asset is affiliated with the brand it purports, as well as the characteristics and utility of said asset.  This information helps to maintain brand reputation, while allowing consumers and organizations to confidently engage with branded currencies.”

“Branded currencies represent a vast asset class ripe for disruption,” says Michael Gord, XDB Foundation Managing Director. “We are excited to see Messari support this category as an independent source of validated data, much like we’ve seen throughout the history of the Internet, with the Regional Internet Registries and other independent bodies creating registries to verify the assignee of a core Internet resource such as an IP block or an autonomous system. Messari’s Disclosures Registry will bring additional confidence to brands, merchants, consumers and others interested in branded cryptocurrencies.”

Messari is the industry’s leading market intelligence company focused on the digital asset ecosystem. The company’s tools and research solutions provide customers with actionable insights to confidently make decisions in the fast-moving crypto-asset space. Since its inception in 2017, Messari has built strong relationships with the industry’s top thinkers, investors, and builders from today’s most promising projects.

DigitalBits is a blockchain protocol designed for consumer digital assets,  specifically branded currencies. DigitalBits is focused on supporting innovators  with driving enterprise adoption of cryptocurrency and its use in enhancing the  consumer experience and corporate social responsibility initiatives.


Alisha is a full-time journalist at AMBCrypto. Her interests lie in blockchain technology, crypto-crimes, and market developments in Africa and the United States
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