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CURATE: Bringing Fashion and DApps under the same ecosystem

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Fashion is an integral part of our daily lives. It gives us an opportunity to express who we are through what we wear. In the world of fashion, especially on the internet, it is hard to find something unique that one likes or desires because of search engines and websites, in general, like to offer mainstream content to users. What is most popular or what is most common or mainstream is what is shown to users.

Moreover, in most common merchant and review websites, feedback and reviews can be manipulated. A proper curation that is tailored to meet individual preferences is necessary. There should not be any room for manipulation or fake reviews and feedback either.

This is where CURATE, founded by James Hakim, comes in. It is a revolutionary concept, a true pioneer. It integrates fashion and blockchain into a unique decentralized platform. CURATE is a decentralized app [DApp] for exploring and discovering new styles.

It lets users purchase, CURATE and give feedback on fashion products. It rewards users with BTC, ETH or CURATE’s native CUR8 digital tokens for curating fashion styles. Fashion brands and retailers, including popular ones like Louis Vuitton, Gucci, and several others have partnered up with CURATE to exhibit their products, increase their online presence as well as their sales, and take their brand to the next level. CURATE offers these products to its users, along with the associated rewards for curating different styles.

Moreover, the feedback provided will be genuine with the help of Artificial Intelligence and blockchain technology. Each registered user on CURATE will have a unique ID, which will be verified before they review a product. Hate speech or ill-boding comments will be filtered out with the help of the aforementioned AI.

Blockchains store information across a network of personal computers. This makes them decentralized and distributed. No central company or group of individuals can manipulate or control the system.

The data in CURATE is secured by cryptography. Cryptography is a form of mathematics which ensures that the data stored in a system cannot be stored or counterfeited by anyone else. Hence, a blockchain platform, in this case, CURATE, is a trustless platform that is transparent and which everybody helps to run.

CURATE serves to provide fashion inspiration and ideas to its users. It already boasts a huge collection of luxury men’s and women’s fashion products. It is certain that in the near future, CURATE will become the most significant fashion platform based on crypto-assets in the world. It motivates designers to do their jobs in the best way they can with the implementation of rewards and proper compensation.

The Ethereum blockchain, which uses the ERC-20 token system is what CURATE is based on. The native utility digital token of CURATE, called CUR8 is a form of the ERC-20 token system.

For an individual to get started on the CURATE platform, they would need to sign up to it. The dashboard of the platform is a Decentralized App constructed on the ethereum blockchain. This makes its a blockchain smart contract enabled platform.

The actual process that takes place on the CURATE platform is that the content user, i.e. the brand, posts fashion content on the platform. The community of curators upvotes the fashion content, giving it momentum to become more popular and letting it be discovered by the community. Finally, the original content user, discoverers, and curators are rewarded with BTC, ETH or CUR8 tokens.

With CURATE, retailers or fashion designers, large and small can easily exhibit their products to the community.

CURATE has an upcoming IEO or Initial Exchange Offering coming up on the 9th of August, 2019. An Initial Exchange Offering is made on the platform of a cryptocurrency exchange. In order for a startup to raise funds for newly issued tokens, an IEO is administered by a crypto exchange on behalf of the startup.

Curate offers a 25% discount to early investors on their P2PB2B IEO.


Biraajmaan is a full-time journalist at AMBCrypto covering the US market. A graduate in Automobile engineering, he writes mainly about regulations and its impact with a focus on technological advancements in the crypto space.
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