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Will Polkadot remain relevant in the social sector?

2min Read

Polkadot’s governance reviews a proposal to boost its social influence, addressing low social activity and sentiment concerning the DOT token.

Will Polkadot continue to remain relevant in the social sector?

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  • Polkadot governance saw a proposal to improve its standing on the social front.
  • Social volumes and sentiment around DOT remained low.

Polkadot [DOT] saw a growth in its price as the market moved forward. To capitalize on this movement, the network has been making moves to improve its popularity. Will it succeed?

New steps forward

As per a tweet by Polkadot Insider on the 12th of November, a recent proposal suggested using MarketAcross, a content marketing solution, for Polkadot. This aimed to make the network more known, attract new investors, and help it grow.

To reach their goal, they aim to use MarketAcross to create 75 unique articles and 20 different posts on various platforms over 3–4 months. They plan to manage PR, boost thought leadership, secure speaking slots at events, and plan press releases.

Additionally, they’ll work on growing the community on platforms like Reddit and YouTube.


Using a content marketing tool like MarketAcross can be good for Polkadot in different ways. First, it can help more people know about Polkadot, which might attract new investors. This increased attention can help it grow and get used by more people.

When people know about Polkadot, they may want to invest in it. This can bring more money to Polkadot projects and things built on it.

Also, having a good plan for talking about Polkadot can make people trust it more. When investors see Polkadot is talking about its projects and tech, they might feel better about joining.

By making different types of content, like articles, reviews, and deep dives, Polkadot can teach people more about what it does.

Lastly, the plan to grow and share information on places like Reddit and YouTube can make the Polkadot community more active and helpful.

In the end, using MarketAcross for content marketing can help Polkadot get more attention, bring in investors, grow, teach people, and build a stronger community.

Still a long way to go

AMBCrypto’s analysis of DOT at press time revealed that the Social Volume for DOT had fallen at press time. Its Weighted Sentiment fell as well. This showed that comments against DOT were more than the comments rooting for DOT on the social front.


Realistic or not, here’s DOT’s market cap in BTC’s terms


In terms of price, DOT was trading at $5.135. Over the last month, the price has shown multiple high highs and lower lows.

Even though this implied a bullish trend, only time will tell whether this movement will last.


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Himalay is a full-time journalist at AMBCrypto. A Computer Science graduate, Himalay writes about crypto with a special focus on the latest coin-based updates. He is a fan of gonzo journalism, transgressive fiction, heavy metal, and Manchester United.
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