- MicroStrategy made the first BTC purchase of 2025, with further expansion plans.
- Metaplanet aims to increase Bitcoin holdings fivefold, acquiring 619.7 BTC in December.
MicroStrategy started 2025 with a bold move, continuing its aggressive Bitcoin[BTC] accumulation strategy. The business intelligence firm purchased 1,070 Bitcoins for $101 million.
This latest acquisition brings its total holdings to an astonishing 447,470 BTC, valued at $44.3 billion.
Here, it is worth noting that this announcement coincided with the king coin surging past the $100,000 milestone. At press time, BTC exchanged hands at $101,789.96 after a 2.46% rise in the past 24 hours, according to CoinMarketCap.
Consequently, MicroStrategy’s stock, MSTR, also saw a bullish surge, climbing 11.61% to $379.09, as per Google Finance.
MicroStrategy’s Bitcoin plan
For those unaware, Michael Saylor’s brainchild, MicroStrategy, is doubling down on its Bitcoin obsession with ambitious plans to raise up to $2 billion over the next three years through equity and debt offerings.
This initiative is part of a colossal $42 billion strategy to expand its cryptocurrency holdings further.
Nonetheless, this aggressive approach comes with its own set of challenges. With $7.3 billion in existing debt and a business model that thrives on market volatility, the stakes are high.
Therefore, whether this will prove to be a visionary masterstroke or a precarious gamble remains to be seen.
Metaplanet follows MicroStrategy’s footsteps
MicroStrategy’s Bitcoin strategy appears to be influencing other firms, with Japanese company Metaplanet emerging as a notable example.
Recently, Metaplanet unveiled ambitious plans to increase its Bitcoin holdings fivefold, aiming for a total of 10,000 BTC by 2025.
On the 23rd of December, the company acquired 619.7 BTC at an average price of ¥15.3 million ($97,786) per Bitcoin, bringing its total holdings to 1,761.98 BTC, valued at over $164 million.
According to BitcoinTreasuries data, this acquisition elevated Metaplanet to the 15th position globally among publicly traded companies in Bitcoin ownership.
Interestingly, MicroStrategy’s relentless accumulation strategy in 2024 appears to have reaped substantial rewards.
According to Galaxy Research, MSTR emerged as the top-performing global asset of the year, boasting an impressive 358% annual gain.
This remarkable performance highlights the success of MicroStrategy’s bold approach to integrating Bitcoin into its corporate strategy, setting a high bar for others to follow in 2025.
